The
Collective.

The Collective ran the world's largest co-living operations — multiple locations, thousands of members, an active events programme and a complex booking journey from "I'm interested" through to "I've moved in." The booking flow was leaking enquiries at every step, the brand positioning needed a refresh, and the native member app — events, payments, account management — needed a full overhaul.

The brief: strategically rework the booking flow, refresh the brand visually and verbally, and rebuild the native app for both iOS and Android.

Started with the analytics. The booking flow had clear drop-off points — too many decisions before the user understood what The Collective actually offered. The redesign collapsed early-stage enquiry friction (asking only what was strictly needed), pushed location and lifestyle storytelling earlier in the journey, and made the "Book a viewing" CTA unmissable.

The brand refresh leaned into parallax-driven editorial layouts, generous typography, and richer location-led storytelling — making the experience match the lifestyle being sold rather than reading like a real-estate spreadsheet.

The native app overhaul rebuilt the events tab, the booking section, the account management flows and the payments path. Worked closely with iOS and Android engineers to keep the experience feeling native on each platform while staying brand-coherent.

Within the first month post-launch, analytics showed a 500% increase in booking enquiries. The booking flow was doing the heavy lifting it was always supposed to do.

The brand refresh and app overhaul shipped alongside, both reinforcing the same lifestyle-first positioning. The Collective went from a co-living operator with a website to a co-living brand with a digital experience.