- 1. Elite BBQ chef
- 2. Newly converted road cyclist
- 3. 18+ years designing
- 4. Wife's fav designer
- 5. Never finished GTA: Vice City
- 6. Father of two
Good web design isn't magic. It's just the work, done right.
- Jaguar Land Rover
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- Netflix
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- BBC
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- MTV
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- MasterCard
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- Bentley
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- Canon
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- Nestlé
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- Yoppie
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- Lifecake
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- The Collective
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Featured work
(scroll to explore)
Side project
Reps — AI app design & build
A training app I designed and built for myself.
Side project · Coming soon
River Fox Events — AI branding & web
An event brand built end-to-end with AI tooling.
Coming soon
JLR
JLR — web & design system
Ground-up rebuild across 27 markets and two brands.
Side project
SF
The Skate Farm — brand, design & build
Full site build. 22k organic clicks in first year.
Coming soon
Y
Yoppie — design leadership
End-to-end design for the women's-health DTC.
Coming soon
TC
The Collective — editorial
Booking flow rebuild. 500% lift in enquiries, month one.
Coming soon
L
Lifecake — Apple feature.
Brand and product overhaul. 3.4M users.
About
I'm Matthew Luxford, a Senior Web Designer based in Surrey, UK.
Eighteen years across UX, UI, brand, and design systems. Currently freelance and open to senior roles in 2026 — remote or hybrid, worldwide.
Happiest doing full-cycle work, from kickoff brief to shipped code. I care about the work, not the title — and I genuinely love getting stuck in. Right now I'm leaning hard into AI as a working partner.
I'm a recently converted road cyclist
(apologies in advance). The rest — BBQs, Bella the lazy dog, the actual job titles — is on the CV ↗.
2024 – Present
Kraken, Senior Web Designer (IC). Remote · Crypto
Senior IC on the web team — designing logged-out marketing, onboarding and product surfaces for the global crypto exchange.
2021 – 2022
Yoppie, Lead Product Designer (Contract). London
Head of design and creative oversight across all digital comms for the women's-health DTC.
2020 – 2021
Spark44 (Jaguar Land Rover), Lead Designer (Contract). London · NDA
Led ground-up component rebuild and buying flow optimization across JLR's global site. As one of two senior leads, rebuilt the platform with reusable components for 27 markets while overhauling the Models & Specifications pages.
2020 – 2021
The Collective, Lead Product Designer (Contract). London
Strategic redesign of the booking flow — analytics showed a 500% increase in booking enquiries in the first month post-launch. Brand refresh and native iOS/Android app overhaul.
2018 – 2020
Lifecake, Lead Product Designer. London
Family memory app reimagined across iOS, Android and web. Awarded Apple's "Best Storytelling App 2019" with 3.4M users worldwide.
2016 – 2018
Spark44 (Jaguar Land Rover), Senior Designer. London
Designed help-me-choose tools and comparison flows across 27 markets.
2007 – 2016
A decade of agency & in-house. London
Design Director at LONO Creative and Totally Communications. Senior Designer at Big Group and Global Beach. Digital Creative Lead at JPMH and Bell Design. Plus contracts at OLIVER, EY-Seren, and Digital Designer roles at Galileo London and Wickedweb. Where the craft was sharpened.
Testimonials*
* I didn't force them to write these... trust me
"Matt's a fantastic designer, created some great work for The Collective. He has a keen eye for beautiful design, the technical knowhow to bring it to life and the passion and energy to work fast and collaboratively. He helped us take our app to the next level, from UI and UX design to animating screens. He also worked closely with my team helping to update our brand's visual identity, quickly mocking up digital opportunities that pushed our thinking.
I'd love to work with Matt again if I get the chance."
Jack Haslehurst
VP — Design & Experience
"Matt's work on Lifecake has been excellent, resulting in the product winning an Apple end of year award and appearing in a showcase at the end of 2019. He is constantly iterating his designs to keep up with the latest patterns and approaches, and has worked well both by himself and as the lead of the design team when additional freelancers have been brought in.
On a personal level, Matt is a pleasure to work with — always positive, taking notes and critique on board, and working well both with product leads and developers to discover what is possible and what should be the path ahead for whatever we are trying to achieve.
Matt is someone I would have no hesitation in both working with again, or recommending to others. You will get a positive hard working talent who can add a great deal of pizazz to your product."
Pete Triplow
Founder & Director, BackThen Digital
"Matt is an extremely talented designer with his finger on the pulse of current trends. His work is of a very high standard and his knowledge of all new software means he is able to find solutions quickly and effectively. And to add to all of this, he is also a really nice guy with it."
Jake Scully
Design Director
"Not all creatives are allowed to be client facing, but Matthew's collaborative nature, sharp eye for detail (matched by a set of very sharp ears when feedback comes his way), set him apart from many creatives I've worked with through the years. Highly talented, detail oriented and a pleasure to work with. I'm proud of the digital project we worked on together and I hope our paths cross again soon."
Iain G. Morrison
Senior Marketing Director
"Matt has a great eye for what works, and really knows how to nail briefs. He's a Figma ninja and has a fantastic work ethic. He comes in with a positivity that spreads across every team member. He has extensive knowledge in UI and UX design which he willingly shares with everyone. Matt has delivered successful projects every time, whilst simultaneously leading the rest of the team.
Matt will be missed by us all, and I'm sure he'll do very well in his future endeavours."
Emma Hicks
Design Director, FT Longitude
"Matt is one of those designers Account Managers absolutely love to work with. He has this amazing ability to nail the brief every time and our clients loved his work. He's also a really strong communicator of ideas and a great listener. Never misses a deadline or drops a ball, and brings out the best in a team with his easy-going, get-it-done attitude."
Catherine Nolan
Group Account Director, Dentsu
"Matt was a superb hire for us at Global Beach, he immediately hit the ground running with design work of a very high standard yet was also instrumental in introducing more efficient working practices at the same time. He was unflappable under pressure and had exactly the right kind of personality you need in a fast-paced agency team. Always delivered and highly reliable. Would work with him again without hesitation."
Martin Ollivere
Creative Director
"Matt is an asset to any creative team; he's a skilled digital designer with a can-do attitude. A versatile designer who is highly creative both on and offline, but it's in the digital realm that he excels. He's a perfectionist who takes pride in creating clean, beautiful code that works — but he's always focused on achieving the most intuitive user experience: for Matt, it's about the user and the client, not the code.
He finds ways to make ideas work, and is a popular member of the team. Matt also makes clients feel relaxed and that things are possible. He's been a pleasure to work with and I have learnt a lot from him."
Ian Allison
Creative Director & Strategist