- 1. Elite BBQ chef
- 2. Newly converted road cyclist
- 3. 18+ years designing
- 4. Wife's fav designer
- 5. Never finished GTA: Vice City
- 6. Father of two
Good web design isn't magic. It's just the work, done right.
currently watching
Revolutionize Your Workflows with AI
MasterClass series
Watch
Favourite song
- Strategy & IA
- Design systems devs don't hate
- Make complex interfaces simple
- Systems thinking (essential)
- Vibe coder to prototype
FYI, this site isn't finished. Not even close.
Nothing here is complete. If you've come expecting my latest work, you'll be a bit disappointed — it isn't up yet. This stays until it is, mostly so it nags me to finish the thing in my spare time.
- Jaguar Land Rover
- —
- —
- Netflix
- —
- BBC
- —
- MTV
- —
- MasterCard
- —
- Bentley
- —
- Canon
- —
- Nestlé
- —
- Yoppie
- —
- Lifecake
- —
- The Collective
- —
Featured work
(scroll to explore)
Side project
Reps
AI app design & build
A training app I designed and built for myself, replacing four years of PDF plans and tidied-up Google Docs.
Side project
River Fox Events
AI branding & web
A rebrand and full site rebuild for my wife's business — logo, brand book, tone and build, done end-to-end with AI.
Coming soon
JLR
JLR
Web & design system
A six-month, ground-up rebuild of the global component library, shipped across two brands and 27 markets.
Side project
SF
The Skate Farm
Brand, design & build
Three pages grown into a hundred-plus for a community skatepark, pulling 22k organic clicks in the first year.
Coming soon
Y
Yoppie
Brand & e-commerce
Sole creative in a nine-person women's-health company — the full e-commerce store, plus a questionnaire that guides customers to the right products.
Coming soon
TC
The Collective
UX & product
A rebuild of the booking flow for the world's largest co-living operator — 500% more enquiries in month one.
Coming soon
L
Lifecake
Brand & product
Brand and product overhaul across iOS, Android and web for 3.4M families — Apple's Best Storytelling App of 2019.
See what shipped, and what it did.
Reps Side project
How I replaced four years of PDF plans with an app I use every day
Read case study ›
PDF → Appa coach's plan, trained off the same day
Dailyuse since day one
River Fox Events Side project
How a brand and site went from nothing to live in a week, with AI
Read case study ›
1 weekafter hours, start to ship
1 personAI throughout
Jaguar Land Rover Lead designer
How a ground-up component library cut authoring time by 35% across 27 markets
Read case study ›
↓ 35%site authoring time, end-to-end
27markets the rebuild rolled out to
The Skate Farm Side project
How three pages became a hundred-plus, and 22k organic clicks
Read case study ›
22kGoogle clicks since launch
100+pages, every one earning its place
The Collective Lead product designer
How a rebuilt booking flow lifted enquiries 500% in month one
Read case study ›
↑ 500%booking enquiries in the first month
2native apps shipped, iOS and Android
Lifecake Lead product designer
How a brand and product overhaul earned Apple's Best of 2019
Read case study ›
3.4Mactive users worldwide
★ 2019Apple Best of, The Storyteller Within
About me
I'm Matthew Luxford, a Senior Web Designer based in Surrey, UK.
Eighteen years across UX, UI, brand, and design systems. Four years in at Kraken, and open to the right senior role in 2026 — remote or hybrid, worldwide.
Happiest doing full-cycle work, from kickoff brief to shipped code. I care about the work, not the title — and I genuinely love getting stuck in. Right now I'm leaning hard into AI as a working partner.
2022 – Present
Kraken, Senior Web Designer (Contract). Remote · Multi-asset trading · NDA
Sole designer for consumer web — crypto, equities and tokenised stocks. Work under NDA.
2021 – 2022
Yoppie, Head of Design & Creative (Contract). London
Sole creative in a nine-person company. Hired for a week, stayed a year.
2020 – 2021
Spark44 (Jaguar Land Rover), Lead Designer (Contract). London · Automotive
Ground-up rebuild of the component library — one of two senior leads, six months, 27 markets.
2020 – 2021
The Collective, Lead Product Designer (Contract). London
Rebuilt the booking flow — 500% more enquiries in month one. Plus brand refresh and the iOS/Android app.
2018 – 2020
Lifecake, Lead Product Designer. London
Reimagined across iOS, Android and web. Apple's Best Storytelling App 2019, 3.4M users.
2016 – 2018
Spark44 (Jaguar Land Rover), Senior Designer. London
Help Me Choose, comparison and customer portal tools — 27 markets, both brands.
2007 – 2016
A decade of agency & in-house. London
Design Director, Creative Lead and Senior Designer across ten London studios — LONO, Totally Communications, OLIVER, EY-Seren, Big Group, Global Beach and more. Where the craft was sharpened.
Beyond the screen. The gym — early starts, heavy lifts, a bit of zen for the brain. Family — dad of two, plus Bella the Cavapoo. The best reason to log off on time. Road bike — my newest hobby. Apologies to anyone stuck behind me. Barbecues — I had five, I'm down to three, and they all get used. Now read my CV
What others say*
* I didn't force them to write these... trust me
"Matt's a fantastic designer, created some great work for The Collective. He has a keen eye for beautiful design, the technical knowhow to bring it to life and the passion and energy to work fast and collaboratively. He helped us take our app to the next level, from UI and UX design to animating screens. He also worked closely with my team helping to update our brand's visual identity, quickly mocking up digital opportunities that pushed our thinking.
I'd love to work with Matt again if I get the chance."
Jack Haslehurst
VP — Design & Experience
"Matt's work on Lifecake has been excellent, resulting in the product winning an Apple end of year award and appearing in a showcase at the end of 2019. He is constantly iterating his designs to keep up with the latest patterns, and has worked well both by himself and as the lead of the design team.
On a personal level, Matt is a pleasure to work with — always positive, taking notes and critique on board, and working well with both product leads and developers. Someone I'd have no hesitation in working with again, or recommending to others."
Pete Triplow
Founder & Director, BackThen Digital
"Matt is an extremely talented designer with his finger on the pulse of current trends. His work is of a very high standard and his knowledge of all new software means he is able to find solutions quickly and effectively. And to add to all of this, he is also a really nice guy with it."
Jake Scully
Design Director
"Not all creatives are allowed to be client facing, but Matthew's collaborative nature, sharp eye for detail (matched by a set of very sharp ears when feedback comes his way), set him apart from many creatives I've worked with through the years. Highly talented, detail oriented and a pleasure to work with. I'm proud of the digital project we worked on together and I hope our paths cross again soon."
Iain G. Morrison
Senior Marketing Director
"Matt has a great eye for what works, and really knows how to nail briefs. He's a Figma ninja and has a fantastic work ethic. He comes in with a positivity that spreads across every team member. He has extensive knowledge in UI and UX design which he willingly shares with everyone. Matt has delivered successful projects every time, whilst simultaneously leading the rest of the team.
Matt will be missed by us all, and I'm sure he'll do very well in his future endeavours."
Emma Hicks
Design Director, FT Longitude
"Matt is one of those designers Account Managers absolutely love to work with. He has this amazing ability to nail the brief every time and our clients loved his work. He's also a really strong communicator of ideas and a great listener. Never misses a deadline or drops a ball, and brings out the best in a team with his easy-going, get-it-done attitude."
Catherine Nolan
Group Account Director, Dentsu
"Matt was a superb hire for us at Global Beach, he immediately hit the ground running with design work of a very high standard yet was also instrumental in introducing more efficient working practices at the same time. He was unflappable under pressure and had exactly the right kind of personality you need in a fast-paced agency team. Always delivered and highly reliable. Would work with him again without hesitation."
Martin Ollivere
Creative Director
"Matt is an asset to any creative team; he's a skilled digital designer with a can-do attitude. A versatile designer who is highly creative both on and offline, but it's in the digital realm that he excels. He's a perfectionist who takes pride in creating clean, beautiful code that works — but he's always focused on achieving the most intuitive user experience: for Matt, it's about the user and the client, not the code.
He finds ways to make ideas work, and is a popular member of the team. Matt also makes clients feel relaxed and that things are possible. He's been a pleasure to work with and I have learnt a lot from him."
Ian Allison
Creative Director & Strategist